DESCRIPTION OF THE MISSION

Define and apply an operational strategy for the development of notoriety partnerships and fundraising.

OPERATIONAL IMPLEMENTATION

• Targeting companies with high economic potential, subsidiaries of international groups, according to their activities, positioning, communication strategies.

• Conclusion of a tripartite partnership around the exhibition "Dragons".

• Media / non-media partnership actions around the "Dragons" exhibition.

Event planning :

• Hanging of a dragon in the Gare de Lyon / SNCF and the Jardin des Plantes

• Festival of movies on the theme at MK2 Library

• VVF-funded game launched on Canal J / Gulli / Youpi: "make your dragon recyclable"

• Mobilization of junior medias (advertising, special publications, educational paths in Youpi

• Sciences and life/ Junior) and general public (Le Parisien, TV5 Monde, Europe1)

TARGETS

National and international companies

PARTNERS