STATIONS AND CONNECTIONS

2006

Communication strategy consulting around CSR events

SNCF

DESCRIPTION OF THE MISSION

  • Implementation of dedicated communication tools around different exhibitions of the National Museum of Natural History

  • Installation of call products in several stations in Paris in connection with exhibitions:

    • Lyon station 350,000 passengers / days            

    • Montparnasse station 300,000 passengers / days

OPERATIONAL IMPLEMENTATION

Whales exhibition at the Museum: installation of a whale in Montparnasse station made in meccano and accompanied by a snap of National Geographic photos.

Implementation of a collaboration between the Biodiversity Department of the Museum and the teams of the Lyon station, between the communication department of stations & Connexions and the PR / communication services of the Museum

  • Implementation of dedicated communication tools.

  • Organization of a media / partners day.

  • Realization of a common press release.

  • Organization of an evening clients / communities.

OBJECTIVE OF THE MISSION

Reinforce their image on CSR and environment topics.