DESCRIPTION OF THE MISSION

• As part of its development strategy, Amex wanted to collaborate with major cultural institutions in France in the form of partnership and under conditions of acceptance of the Amex card in the cultural establishment.

• If this condition is accepted, then Amex accompanies the cultural institution, financially supporting a project or an exhibition of the institution.

OPERATING IMPLEMENTATION

Identification of the major cultural institutions in France, according to the "tourists" targets and the number of visitors:

• Center of National Monuments (9M visitors / year, all monuments combined)

• National Museum of Natural History (2M visitors / year, Garden of Plants / Great Gallery)

• Tokyo Palace (100,000 visitors / year)

• Association of Conservatives of Nord - Pas-de-Calais (1M visitors / year)